Student Antigenocide Coalition: Social Media Manager

August 2012- August 2013


Using the handle @STAND_UCSC I posted articles relevant to causes that our local chapter was following and posts related to the work we were doing on the ground. I engaged out follower via photos and statements of what we were doing on the ground.


Facebook Pages:

From the social media training I received at the Student Antigenocide Coalition Training I took it upon myself to create social media pages and accounts for the University of California Santa Cruz chapter Student Antigenocide Coalition (STAND). For this chapter I created a facebook page and twitter to engage and work with  our local and national students.

In my one year managing STAND’s facebook pages I achieved the following:

  • posted daily- articles, the national STAND group news, articles written about our chapter, and the work we were doing- at the optimal time
    • reach atleast 50% of our followers
    • engaged with 40%of our followers
  • built up and sustained the amount of followers at above 50 people during the time I managed the account

Social Media Management:

I managed STAND’S social media accounts (facebook page and  twitter) through Hootsuite. Using hootsuite allowed me to schedule post to many or singular social platform at one time and still be able to complete the tasks needed as a full time undergraduate student.


My hootsuite dashboard I used to manage all these modes of social media during this duration:Hootsuite